what exactly is SLICE about?

Before we start, there are some house rules that need to be remembered.

1. SLICE is not selling ice kachang. 
   
2. SLICE is not selling ice cream. 
   
3. SLICE is not selling yoghurt. 
   

SLICE sells dessert which is made up of flavoured ice, sliced into many fine layers and stacked into a tall pyramid, complemented with puree and toppings. Slicing ice in this way results in the ice having texture that is so special that it will melt away instantly in the mouth. SLICE tastes superior to yoghurt, is less fattening than ice cream and its texture beats ice kachang hands down. This brand of dessert has existed in Taiwan for 30 years and SLICE is bringing a taste of Taiwan to Singapore.

Each product of SLICE is a unique creation that is meticulously invented to bring out a different taste and invoke different feelings upon tasting. Each product comes complete with a name and story which depicts a SLICE of everyone’s life.