Showing posts with label introduction. Show all posts
Showing posts with label introduction. Show all posts

what exactly is SLICE about?

Before we start, there are some house rules that need to be remembered.
  1. SLICE is not selling ice kachang. 
  2. SLICE is not selling ice cream. 
  3. SLICE is not selling yoghurt. 
SLICE sells dessert which is made up of flavoured ice, sliced into many fine layers and stacked into a tall pyramid, complemented with puree and toppings. Slicing ice in this way results in the ice having texture that is so special that it will melt away instantly in the mouth. SLICE tastes superior to yoghurt, is less fattening than ice cream and its texture beats ice kachang hands down. This brand of dessert has existed in Taiwan for 30 years and SLICE is bringing a taste of Taiwan to Singapore.

Each product of SLICE is a unique creation that is meticulously invented to bring out a different taste and invoke different feelings upon tasting. Each product comes complete with a name and story which depicts a SLICE of everyone’s life.

the story of SLICE

The Story of SLICE started out as the brainchild of 4 aspirants who became intrigued with the texture of the milky layered ice which originated in Taiwan some 30 years ago, conjuring up various ways of describing it. 

“It’s like winter in your mouth!”

Then, they discovered that there is no one way of eating it, with mango, strawberries, grape, peanut, green tea, oreos...

That’s how SLICE is born, the first sliced ice dessert in Singapore to closely mimic the flavour, the taste and and most importantly the TEXTURE of this wonderful dessert from Taiwan. Conceptualized by the Architect as a boutique café gallery, this is a space of exploration, of sharing, of storytelling.

SLICE, because there’s ice in it.